The North Shield Rebranding Design

The North Shield Pub, Turkey's first and only pub chain, was inspired by a small fishing town next to the Port of Newcastle in England. The original brand identity had been crafted with elements, colors, and designs that bore no relevance to the brand's core character. First, the logo underwent a significant makeover, shedding incongruous colors in favor of a refined gold hue that imbued the identity with a distinctive retro aesthetic. In parallel, the brand's visual language was carefully crafted, employing harmonious illustrations that evoked a sense of nostalgia and authenticity, reinforcing the vintage ambiance that pays tribute to the pub's coastal origins.

This comprehensive rebranding approach successfully breathed new life into The North Shield Pub, aligning it with its true essence and creating a memorable and coherent identity that resonates with its patrons.