Maslak Holding Brand Identity Design

Maslak Holding is a multifaceted conglomerate spanning various industries. In conceiving an identity for this powerhouse, the goal was to encapsulate its strength, confidence, and contemporary vigor.

The core of the design approach lies in the emblem, which serves as the visual centerpiece of the brand identity. The emblem is layered, symbolizing the intricate web of diverse ventures housed within the holding. These layers express the multifaceted nature of the company. Also, the emblem holds a representation of the letter "M," woven into the design. This reinforces the brand's strong connection to its name while making it easily recognizable and memorable.

The chosen color palette blends authoritative tones with vibrant, forward-thinking shades, reflecting Maslak Holding's commitment to both tradition and innovation. The typography, carefully selected to complement the emblem, exudes a sense of trust and professionalism. The clean lines and well-balanced proportions serve to strengthen the brand's message of confidence and competence.